Do you want to brand yourself?
Yeah. So that’s the first question we should know about before going further.
When someone’s searching for you online, what they will see depends on you what you want to show them.
We, as bloggers, want to have a good image. So if you want to build a branding, start branding your blog first.
A brand is basically an image of a specific product or a service that you connect with simply by identifying the name, slogan, logo, website design. And branding for me is all about marketing these so we can have more consumers connected.
A brand is the set of expectations , memories, stories and relationships that, taken together, account for a consumer;s decision to choose one product or service over another.
– Seth Godin
Branding has become a very important part of the Internet world. Especially with the blogging.
You communicate with your audience through your blog. Your audience will visit your blog and will read your blog posts and articles, and other comments. They know your blog is helping them in some way by providing reviews, opinions or how to posts.
In order to have a good branding of your blog, you must follow a set of rules first. Below I will be talking about 20 ways to build your blog into a brand.
Your Blog Name
If people remember this, they remember you. They will be able to recognize your brand. Choose wisely when it comes to the domain name you are going to buy for your brand.
Now, what happens when you think about SmartPassiveIncome.com? You immediately recognize the owner of the blog and it’s podcasts and blog articles.
Before purchasing a domain, think of it how it does it sounds to you first.
The Right Platform
This is again important. There are many options available online nowadays to start your blog, without spending any dime.
But when it comes to branding, you have to carve out yourself from here. You need to stand out from the crowd. Get your own platform hosted on your own domain and hosting.
Normally, bloggers prefer WordPress.org as their self-hosted platform where they have their full control on its looks, functions, and features.
Here, we are talking about themes and templates you use for your website project. It is the first visual thing which gets noticed once a visitor lands on your site.
Your website theme has to be clean and professional. The content should be readable to the visitor.
I have written an article on how you can choose the right theme for your website project that will definitely help you.
The theme you are going to choose for your website will determine the metric of your blog returning visitors. Because if your theme is bad, then personally I wouldn’t want to visit it again.
Writing Sense & Style
The articles you write should provide value to the readers. And you must communicate openly.
To give you a picture about how writing differentiates two different blogs in terms of branding, look at the Blogging Cage and Labnol website. You will notice the writing style is all different from each other.
That is branding.
And that depends on what you are writing about and in what form. So develop one style and stick to it, so people can expect the same in future posts.
Social Media Presence
If you are not present on social media websites, you are virtually nowhere.
Get yourself an account on popular social media websites like Facebook, Twitter, Google Plus. Follow other blogs and engage yourself with your followers.
You should also use social buttons on your blog so other readers can share your content easily and that way you will get traffic from other sources.
Although there are many other ways to create a more powerful brand. But I think for a newbie these are the 5 basic steps which you can follow and stick yourself to the plan.
Carry your brand name with yourself at every possible corner. Be it in your email signature format, or guest blogging format.
So are you becoming a brand soon? Share your brand.